'Live the Seasons'
Date of Issue – 17 July 2012
With this issue, PostNL gives attention to the 20th anniversary of the popular Seasons magazine. The magazine focuses on readers who like the outdoors.
The stamps portray images of flowers, leaves and fruit, photographed in different seasons. Every stamp has a special code that can be scanned with the corresponding app on a smartphone, after which all information pertaining to activities involving the Seasons anniversary are displayed. The app can be downloaded free of charge at www.postnl.nl/apps.
Flowers and plants of the season
The style of the magazine is recognisable in the design of the stamps. Seasons Art Director, Bianca van der Veer: ’I felt that being permitted to design a stamp was a present. It crowns our work and we are honoured to do it. Because Seasons is a real seasonal magazine, we have opted for flowers and plants as a symbol for the change in seasons. In the final selection and sequence we let ourselves be guided not only by the quality and colours of the image, but also by the total picture. At Seasons the image comes in first place, graphical design and typography must support and reinforce. “Less is more” is always our guideline in this matter.’
Availability
The stamps are available at the Bruna shops, at Collect Club in Groningen and online via www.postnl.nl/collectclub. The stamps have an indefinite term of validity. In addition to the stamp sheet featuring ten different stamps, two stamp booklets and two first day covers* will also be available.
About Seasons
Seasons is a very highly acclaimed outdoor lifestyle magazine which is published 8 times a year. Every issue has 200 pages, including 64 pages reserved for a supplement covering a different subject every issue (e.g. Festival, France, Cooking & Eating, Islands and much more). Seasons is about authenticity, aims to inspire, provides a diverse assortment of unique subjects and allows readers to enjoy the wonderful aspects of pure life. The magazine follows the seasons, opens doors that would otherwise stay shut and is devoted to rest and space. Important topics Seasons covers include outdoor life, culinary items, living and travel.
